Sho Sha

SHO SHA

We reunited with Visual Artist and Illustrator, Srishti Gupta Roy for another unapologetically maximal collection– Sho Sha. Drawing from her fashion illustration roots, the collection features editorial-esque fashion imagery juxtaposed with cheeky one-liners which, though unstylish, capture the incredible zeitgeist of being young in 2024.

“Sho Sha is all about combining the unexpected colours, textures, prints, and patterns with quirky phrases, setting the mood for fun and playfulness.”

“The central idea of the collection is to create art that is fresh, unique and really represents the mood of ‘now’.”